#10 How Bonprix drives Partner Marketing Growth I with Anika Kreißl

Show notes

In this episode of The Partner Marketing Podcast, Matthias welcomes Anika Kreißl, Teamlead Display, Retargeting & Affiliate Marketing at Bonprix. Together, they explore the dynamic world of partner marketing, discussing how Bonprix leverages partnerships to drive growth and customer engagement. Anika shares insights into Bonprix’s evolving strategies and the role of partner marketing in shaping their success.

The conversation delves into the balance between automation and human expertise in partner marketing. Anika explains how Bonprix integrates technology to optimize campaigns while maintaining the personal touch that fosters strong partnerships. She highlights the importance of aligning marketing efforts with customer needs and the challenges of navigating an increasingly data-driven landscape.

Matthias and Anika also discuss trends in display retargeting and how brands can enhance their partner marketing strategies. Anika shares practical tips on managing partner relationships, measuring success, and staying agile in a competitive market. Their discussion provides valuable takeaways for marketers looking to refine their approach to partner marketing campaigns.

Whether you're a seasoned partner marketer or new to the field, this episode offers expert insights into building and sustaining successful marketing partnerships. Tune in to learn how Bonprix continues to innovate in the ever-changing digital marketing space.

This Podcast is produced by TLDR Studios.