All episodes

In this episode of The Partner Marketing Podcast, Matthias is joined by seasoned partner marketing consultant Marcel Chaudron for a deep dive into how the industry has evolved over the past two decades. They explore how technology, professionalism, and collaboration have reshaped the industry, and why relationships remain at the heart of successful programs.

In this episode of The Partner Marketing Podcast, Matthias welcomes Anika Kreißl, Teamlead Display, Retargeting & Affiliate Marketing at Bonprix. Together, they explore the dynamic world of partner marketing, discussing how Bonprix leverages partnerships to drive growth and customer engagement. Anika shares insights into Bonprix’s evolving strategies and the role of partner marketing in shaping their success.

In this episode of The Partner Marketing Podcast, Matthias welcomes Stephen Kerin, founder and director of Scale Digital. With decades of experience in performance marketing, Stephen shares his journey from early search marketing in the 90s to his deep expertise in partner marketing today. He reflects on the evolution of the industry and how brands are increasingly recognizing the value of performance-based partnerships beyond traditional affiliate models.

In this episode of The Partner Marketing Podcast, we are joined by Glen Calvert, founder and CEO of Kaizan AI, to explore the transformative role of AI in client services. Glenn shares his journey from digital marketing and partner marketing to launching Kaizan, an AI-driven platform designed to enhance client engagement, increase productivity, and unlock new revenue opportunities for service-centric organizations.

In this episode of the Partner Marketing Podcast, we welcome Helen Southgate, Chief Strategy Officer at Acceleration Partners, to discuss the evolving landscape of partner marketing. With over 20 years of industry experience, Helen shares insights into how brands can successfully navigate global partner marketing strategies, the importance of local expertise, and how Acceleration Partners has built a truly global, remote-first agency. She highlights the challenges and opportunities of managing multi-market partnerships and the key factors that drive success in an increasingly complex ecosystem.

In this episode of the Partner Marketing Podcast, we sit down with Jörg Domesle, co-founder of MyBestBrands, to explore his entrepreneurial journey and the role of partner marketing in scaling a successful marketplace. Jörg shares insights from his early days founding Poster.de, his transition into e-commerce, and the key lessons he learned while building a business that connects consumers with top brands. He reflects on the evolution of MyBestBrands, from aggregating premium sales across industries to strategically focusing on luxury fashion, which helped refine the platform’s positioning and strengthen long-term brand partnerships.

In this episode of the Partner Marketing Podcast, host Matthias sits down with Gerhard Trautmann, co-founder and CEO of Atolls (formerly Global Savings Group). Together, they explore the remarkable journey of building one of the world’s largest publisher groups in just 12 years. Gerhard shares fascinating insights into the company's origins, starting from its roots in Berlin’s startup ecosystem and evolving into a global powerhouse spanning North and South America, Europe, and Asia.

In this episode of the Partner Marketing Podcast, Rob Berrisford, founder of Affiliate.ai, shares his expertise on the integration of artificial intelligence (AI) into the partner marketing landscape. While AI is revolutionizing numerous industries, its application in partner marketing remains nascent. Rob explores why AI adoption has been limited so far, emphasizing experimentation by major networks and startups. However, he notes that widespread, practical use cases are still emerging. The discussion sheds light on the potential of AI to transform efficiencies, enhance insights, and drive growth across brands, publishers, and networks.

In this insightful episode of the Partner Marketing Podcast, we are joined by Sabrina Fiorini, Global Associates Director at HelloFresh, to take a deep dive into the transformative role of partner marketing in scaling major international brands like HelloFresh and Expedia.

In this episode of the Partner Marketing Podcast, Torsten Hautmann, VP of Digital Sales at Payback, shares insights into how Europe’s largest loyalty program leverages partner marketing to scale its operations and deliver value to millions of users. Payback’s platform boasts over 30 million subscribers and up to 1.8 million daily active users. Torsten explains the program's multi-faceted business model, which integrates offline partnerships with grocers and fuel stations, digital affiliation strategies, and an expansive rewards system to drive customer engagement.