All episodes

Ever tried to introduce your brand where no one’s heard of you? That’s exactly where Alexander Ketter began. In this episode, recorded live from PI Live in Miami, Matthias sits down with Alex, Managing Director USA at Atolls and the man behind Atolls’ impressive U.S. growth. He built a 35+ person team from scratch, won trust from giants like CNN and Business Insider, and carved out a leading position in one of the world’s most competitive landscapes.

What does it take to turn a casual affiliate meetup into one of the world’s leading partner marketing events? In this episode of The Partner Marketing Podcast, Matthias is joined by Matthew Wood, founder of Hello Partner and the visionary behind PI Live. Recorded on-site at PI Live Miami, their conversation takes us inside Matthew’s 25-year journey through the partner marketing landscape - from pioneering cashback and coupon platforms to building a global events powerhouse.

In this episode of The Partner Marketing Podcast, Matthias sits down with William Hamer-Jones, VP of Partnerships at PartnerBoost, to explore the global dynamics of partner marketing and the evolution of Amazon affiliate marketing. William shares highlights from his global career in partner marketing, spanning London, Singapore, and New York, and discusses how his international experiences have shaped his people-centric approach to building partnerships.

In this episode of The Partner Marketing Podcast, Matthias welcomes Daniel Karlovic, Founder and CEO of AdPolice, and Ryan Irvine, Head of Global Sales at AdPolice. Together, they share the story behind AdPolice - a specialized platform dedicated to protecting brands and strengthening trust across the online marketing landscape. Their conversation highlights how technology, the right mindset, ongoing education, and clearly defined KPIs are essential to creating a transparent, sustainable, and successful partner marketing ecosystem.

In this episode of The Partner Marketing Podcast, Matthias is joined by seasoned partner marketing consultant Marcel Chaudron for a deep dive into how the industry has evolved over the past two decades. They explore how technology, professionalism, and collaboration have reshaped the industry, and why relationships remain at the heart of successful programs.

In this episode of The Partner Marketing Podcast, Matthias welcomes Anika Kreißl, Teamlead Display, Retargeting & Affiliate Marketing at Bonprix. Together, they explore the dynamic world of partner marketing, discussing how Bonprix leverages partnerships to drive growth and customer engagement. Anika shares insights into Bonprix’s evolving strategies and the role of partner marketing in shaping their success.

In this episode of The Partner Marketing Podcast, Matthias welcomes Stephen Kerin, founder and director of Scale Digital. With decades of experience in performance marketing, Stephen shares his journey from early search marketing in the 90s to his deep expertise in partner marketing today. He reflects on the evolution of the industry and how brands are increasingly recognizing the value of performance-based partnerships beyond traditional affiliate models.

In this episode of The Partner Marketing Podcast, we are joined by Glen Calvert, founder and CEO of Kaizan AI, to explore the transformative role of AI in client services. Glenn shares his journey from digital marketing and partner marketing to launching Kaizan, an AI-driven platform designed to enhance client engagement, increase productivity, and unlock new revenue opportunities for service-centric organizations.

In this episode of the Partner Marketing Podcast, we welcome Helen Southgate, Chief Strategy Officer at Acceleration Partners, to discuss the evolving landscape of partner marketing. With over 20 years of industry experience, Helen shares insights into how brands can successfully navigate global partner marketing strategies, the importance of local expertise, and how Acceleration Partners has built a truly global, remote-first agency. She highlights the challenges and opportunities of managing multi-market partnerships and the key factors that drive success in an increasingly complex ecosystem.

In this episode of the Partner Marketing Podcast, we sit down with Jörg Domesle, co-founder of MyBestBrands, to explore his entrepreneurial journey and the role of partner marketing in scaling a successful marketplace. Jörg shares insights from his early days founding Poster.de, his transition into e-commerce, and the key lessons he learned while building a business that connects consumers with top brands. He reflects on the evolution of MyBestBrands, from aggregating premium sales across industries to strategically focusing on luxury fashion, which helped refine the platform’s positioning and strengthen long-term brand partnerships.