All episodes

#18 Die Kunst des modernen Marketings | mit Dorothee Seedorf

#18 Die Kunst des modernen Marketings | mit Dorothee Seedorf

53m 12s

Dear listeners, this episode is available in German only. But don’t worry - you can find a detailed English summary on our blog: https://www.tradedoubler.com/blog

Von Zalando bis zu über 40 Scaleups – erlebe echtes Marketing-Know-how! In dieser Folge des Partner Marketing Podcasts begrüßt Matthias eine der renommiertesten Marketing Expertinnen Europas: Dorothee Seedorf, Gründerin von OM3 Consult und ehemalige CMO bei Project A.

#17 Global Growth, Delivered. Wolt’s Marketing Story | with Anh Nguyen

#17 Global Growth, Delivered. Wolt’s Marketing Story | with Anh Nguyen

52m 44s

What happens when one of Europe’s most innovative marketers takes the reins of a high-growth tech unicorn? In this episode of The Partner Marketing Podcast, Matthias welcomes Anh Nguyen, VP of Marketing at Wolt - and one of the driving forces behind the company’s explosive growth across Europe and Asia.

#16 How to Disrupt Loyalty Marketing | with Josh Graham

#16 How to Disrupt Loyalty Marketing | with Josh Graham

42m 31s

The founder who turned a big idea into a bold success story - Get inspired by this must-hear episode of The Partner Marketing Podcast! Matthias sits down with Josh Graham, Co-Founder and CMO of Airtime Rewards - the game-changing app helping millions of UK consumers save on their mobile bills just by shopping with their favorite brands.

#15 What it takes to win the U.S. market | with Alexander Ketter

#15 What it takes to win the U.S. market | with Alexander Ketter

33m 17s

Ever tried to introduce your brand where no one’s heard of you? That’s exactly where Alexander Ketter began. In this episode, recorded live from PI Live in Miami, Matthias sits down with Alex, Managing Director USA at Atolls and the man behind Atolls’ impressive U.S. growth. He built a 35+ person team from scratch, won trust from giants like CNN and Business Insider, and carved out a leading position in one of the world’s most competitive landscapes.

#14 Inside Hello Partner: Building the Industry’s Biggest Events | with Matthew Wood

#14 Inside Hello Partner: Building the Industry’s Biggest Events | with Matthew Wood

27m 5s

What does it take to turn a casual affiliate meetup into one of the world’s leading partner marketing events? In this episode of The Partner Marketing Podcast, Matthias is joined by Matthew Wood, founder of Hello Partner and the visionary behind PI Live. Recorded on-site at PI Live Miami, their conversation takes us inside Matthew’s 25-year journey through the partner marketing landscape - from pioneering cashback and coupon platforms to building a global events powerhouse.

#13 Scaling Partner Marketing Success on Amazon | with William Hamer-Jones

#13 Scaling Partner Marketing Success on Amazon | with William Hamer-Jones

34m 53s

In this episode of The Partner Marketing Podcast, Matthias sits down with William Hamer-Jones, VP of Partnerships at PartnerBoost, to explore the global dynamics of partner marketing and the evolution of Amazon affiliate marketing. William shares highlights from his global career in partner marketing, spanning London, Singapore, and New York, and discusses how his international experiences have shaped his people-centric approach to building partnerships.

#12 Creating Stronger Partner Marketing Ecosystems | with Daniel Karlovic & Ryan Irvine

#12 Creating Stronger Partner Marketing Ecosystems | with Daniel Karlovic & Ryan Irvine

49m 21s

In this episode of The Partner Marketing Podcast, Matthias welcomes Daniel Karlovic, Founder and CEO of AdPolice, and Ryan Irvine, Head of Global Sales at AdPolice. Together, they share the story behind AdPolice - a specialized platform dedicated to protecting brands and strengthening trust across the online marketing landscape. Their conversation highlights how technology, the right mindset, ongoing education, and clearly defined KPIs are essential to creating a transparent, sustainable, and successful partner marketing ecosystem.

#11 What’s changed in Partner Marketing? | with Marcel Chaudron

#11 What’s changed in Partner Marketing? | with Marcel Chaudron

49m 3s

In this episode of The Partner Marketing Podcast, Matthias is joined by seasoned partner marketing consultant Marcel Chaudron for a deep dive into how the industry has evolved over the past two decades. They explore how technology, professionalism, and collaboration have reshaped the industry, and why relationships remain at the heart of successful programs.

#10 How Bonprix drives Partner Marketing Growth I with Anika Kreißl

#10 How Bonprix drives Partner Marketing Growth I with Anika Kreißl

45m 48s

In this episode of The Partner Marketing Podcast, Matthias welcomes Anika Kreißl, Teamlead Display, Retargeting & Affiliate Marketing at Bonprix. Together, they explore the dynamic world of partner marketing, discussing how Bonprix leverages partnerships to drive growth and customer engagement. Anika shares insights into Bonprix’s evolving strategies and the role of partner marketing in shaping their success.

#09 Navigating the New CPA Marketing Era | with Stephen Kerin

#09 Navigating the New CPA Marketing Era | with Stephen Kerin

43m 46s

In this episode of The Partner Marketing Podcast, Matthias welcomes Stephen Kerin, founder and director of Scale Digital. With decades of experience in performance marketing, Stephen shares his journey from early search marketing in the 90s to his deep expertise in partner marketing today. He reflects on the evolution of the industry and how brands are increasingly recognizing the value of performance-based partnerships beyond traditional affiliate models.