#15 What it takes to win the U.S. market | with Alexander Ketter

Show notes

Ever tried to introduce your brand where no one’s heard of you? That’s exactly where Alexander Ketter began. In this episode, recorded live from PI Live in Miami, Matthias sits down with Alex, Managing Director USA at Atolls and the man behind Atolls’ impressive U.S. growth. He built a 35+ person team from scratch, won trust from giants like CNN and Business Insider, and carved out a leading position in one of the world’s most competitive landscapes.

Get a behind-the-scenes look at what it really takes to expand globally and how to turn zero awareness into industry credibility. Alex shares the bold strategies, unexpected challenges, and personal leadership lessons that fueled Atolls’ rise in the U.S.

You’ll also dive into the fast-moving world of coupons and cashback. Alex unpacks the massive differences between European and U.S. consumer behavior, why editorial content is a secret growth weapon, and how Atolls stays ahead in a market that never sleeps.

Alex’s story is proof that with the right mindset and strategy, you can win anywhere. Hit play and get ready to take notes!

This Podcast is produced by TLDR Studios.