#13 Scaling Partner Marketing Success on Amazon | with William Hamer-Jones

Show notes

In this episode of The Partner Marketing Podcast, Matthias sits down with William Hamer-Jones, VP of Partnerships at PartnerBoost, to explore the global dynamics of partner marketing and the evolution of Amazon affiliate marketing. William shares highlights from his global career in partner marketing, spanning London, Singapore, and New York, and discusses how his international experiences have shaped his people-centric approach to building partnerships.

The conversation delves into the innovative model behind PartnerBoost, which powers Amazon affiliate programs for over 2,500 brands. William explains how their technology leverages Amazon Attribution to give brands unprecedented transparency and control over affiliate traffic - a stark contrast to the legacy Amazon Associates model. This breakthrough enables brands to effectively run parallel affiliate strategies for both their direct-to-consumer sites and Amazon storefronts.

Matthias and William explore regional differences in partner marketing, with the U.S. leading in data-driven strategies and agency support, Europe characterized by strong relationships and regulation, and Southeast Asia standing out for its mobile-first, influencer-led approach.

Looking ahead, William shares insights on emerging trends, including the integration of influencer and affiliate marketing, growth in content commerce, and the expanding role of AI. He emphasizes the value of relationships in this fast-evolving field, leaving listeners with insights on how to navigate and thrive in the global partner marketing landscape.

This Podcast is produced by TLDR Studios.