All episodes

In this episode of the Partner Marketing Podcast, host Matthias sits down with Gerhard Trautmann, co-founder and CEO of Atolls (formerly Global Savings Group). Together, they explore the remarkable journey of building one of the world’s largest publisher groups in just 12 years. Gerhard shares fascinating insights into the company's origins, starting from its roots in Berlin’s startup ecosystem and evolving into a global powerhouse spanning North and South America, Europe, and Asia.

In this episode of the Partner Marketing Podcast, Rob Berrisford, founder of Affiliate.ai, shares his expertise on the integration of artificial intelligence (AI) into the partner marketing landscape. While AI is revolutionizing numerous industries, its application in partner marketing remains nascent. Rob explores why AI adoption has been limited so far, emphasizing experimentation by major networks and startups. However, he notes that widespread, practical use cases are still emerging. The discussion sheds light on the potential of AI to transform efficiencies, enhance insights, and drive growth across brands, publishers, and networks.

In this insightful episode of the Partner Marketing Podcast, we are joined by Sabrina Fiorini, Global Associates Director at HelloFresh, to take a deep dive into the transformative role of partner marketing in scaling major international brands like HelloFresh and Expedia.

In this episode of the Partner Marketing Podcast, Torsten Hautmann, VP of Digital Sales at Payback, shares insights into how Europe’s largest loyalty program leverages partner marketing to scale its operations and deliver value to millions of users. Payback’s platform boasts over 30 million subscribers and up to 1.8 million daily active users. Torsten explains the program's multi-faceted business model, which integrates offline partnerships with grocers and fuel stations, digital affiliation strategies, and an expansive rewards system to drive customer engagement.

In the debut episode of the Partner Marketing Podcast, Kevin Edwards, founder of the Affiliate and Partner Marketing Association (APMA), shares his journey from leading roles in affiliate marketing to establishing a dedicated trade association for the UK affiliate industry. Kevin discusses the motivation behind APMA’s creation, emphasizing the importance of collaboration, representation, and collective problem-solving for brands, publishers, and networks. He highlights APMA’s rapid growth, its comprehensive roadmap, and its role in addressing challenges and opportunities in affiliate marketing.

The Partner Marketing Podcast is a new platform hosted by the Tradedoubler CEO, Matthias Stadelmeyer. It brings together thought leaders and professionals from across the globe. In each episode, Matthias sits down with guests to discuss the evolving world of partner marketing, featuring personal stories, industry experiences, and success stories from brands, publishers, agencies, and digital marketers. The conversations offer real insights into how partner marketing impacts businesses, both locally and globally.