#07 Why Partner Marketing is the Future of Digital Growth | with Helen Southgate

Show notes

In this episode of the Partner Marketing Podcast, we welcome Helen Southgate, Chief Strategy Officer at Acceleration Partners, to discuss the evolving landscape of partner marketing. With over 20 years of industry experience, Helen shares insights into how brands can successfully navigate global partner marketing strategies, the importance of local expertise, and how Acceleration Partners has built a truly global, remote-first agency. She highlights the challenges and opportunities of managing multi-market partnerships and the key factors that drive success in an increasingly complex ecosystem.

Helen also explores the convergence of partner marketing with other digital channels, such as influencer marketing, performance PR, and retail media. She shares how Acceleration Partners helps global brands unify their strategy, execution, and data-driven decision-making across different networks and platforms. The discussion delves into how technology, automation, and data analytics play a crucial role in optimizing partnerships and delivering incremental revenue.

Finally, Helen provides valuable insights from her role as Chair of the Affiliate & Partner Marketing Association (APMA), discussing the latest industry trends, growth drivers, and the future of partner marketing. From return on investment (ROI) advantages to the power of entrepreneurial publishers, she explains why partner marketing continues to outperform other digital channels.

🔥 Don’t miss this episode! If you want to stay ahead in the fast-moving world of digital marketing, understand how to scale partnerships effectively, and hear expert insights from one of the industry’s top leaders, this conversation is a must-listen.

This Podcast is produced by TLDR Studios.