#11 What’s changed in Partner Marketing? | with Marcel Chaudron

Show notes

In this episode of The Partner Marketing Podcast, Matthias is joined by seasoned partner marketing consultant Marcel Chaudron for a deep dive into how the industry has evolved over the past two decades. They explore how technology, professionalism, and collaboration have reshaped the industry, and why relationships remain at the heart of successful programs.

The conversation dives into the transformation of publishers - from teenage search marketers working out of their bedrooms to large, professional organizations - and how this shift has elevated the entire partner marketing ecosystem. Marcel reflects on the increasing professionalism within the industry and touches on how brands and networks are learning to collaborate more effectively to drive performance across the funnel.

Beyond the tools and tech, Marcel and Matthias highlight the human side of partner marketing - emphasizing the need for proactive network support, responsive client service, and meaningful relationships with partners. As Marcel puts it, partner marketing remains a people business, built on trust, collaboration, and shared goals.

The episode wraps up with Marcel’s thoughts on AI, attribution, and the future of automation in partner marketing. With practical insights, personal stories, and plenty of industry wisdom, this episode is a must-listen for anyone looking to deepen their understanding of modern partner marketing.

This Podcast is produced by TLDR Studios.