#12 Creating Stronger Partner Marketing Ecosystems | with Daniel Karlovic & Ryan Irvine

Show notes

In this episode of The Partner Marketing Podcast, Matthias welcomes Daniel Karlovic, Founder and CEO of AdPolice, and Ryan Irvine, Head of Global Sales at AdPolice. Together, they share the story behind AdPolice - a specialized platform dedicated to protecting brands and strengthening trust across the online marketing landscape. Their conversation highlights how technology, the right mindset, ongoing education, and clearly defined KPIs are essential to creating a transparent, sustainable, and successful partner marketing ecosystem.

The discussion dives into how AdPolice works, simulating real user search behavior to uncover unauthorized brand use and competitor violations. Ryan shares how their tailored solutions support clients with services ranging from brand protection to competitive analysis. They also introduce the new Affiliate Center tool, designed to bring deeper transparency and accountability to sub-network activities.

Looking at the broader industry landscape, the conversation emphasizes that fostering transparency and safety is an ongoing challenge - one that demands a proactive blend of technology, strong program terms, vigilant compliance, and closer collaboration between affiliate and paid search teams. By taking these steps, brands can protect their investments and cultivate more resilient and trustworthy affiliate ecosystems.

Finally, Matthias, Daniel, and Ryan share personal reflections, from lessons learned in the online marketing world to favorite books and dream careers beyond tech. Tune in to discover how brands, networks, and publishers can work together to build stronger partnerships and unlock long-term growth.

This Podcast is produced by TLDR Studios.