#14 Inside Hello Partner: Building the Industry’s Biggest Events | with Matthew Wood

Show notes

What does it take to turn a casual affiliate meetup into one of the world’s leading partner marketing events? In this episode of The Partner Marketing Podcast, Matthias is joined by Matthew Wood, founder of Hello Partner and the visionary behind PI Live. Recorded on-site at PI Live Miami, their conversation takes us inside Matthew’s 25-year journey through the partner marketing landscape - from pioneering cashback and coupon platforms to building a global events powerhouse.

Matthew shares the origins of PI Live, which started as the A4U Expo, and how it has evolved into a flagship event series connecting partner marketers across Europe and the U.S. He discusses the enduring value of face-to-face connections in a tech-driven world, and the cultural differences that shape the London and Miami editions of PI Live.

The conversation also explores key industry trends, including the ongoing relevance of coupons and cashback, the rise of content-to-commerce, and the merging of influencer and performance marketing. Matthew highlights the industry's resilience and its ability to evolve with changing consumer behaviors and brand strategies.

With events like Creator Fest and the Performance Marketing Awards expanding the industry's reach and relevance, Matthew offers an inspiring perspective on where partner marketing is headed - and how Hello Partner is leading the way.

This Podcast is produced by TLDR Studios.