#03 Unlocking International Growth at HelloFresh | with Sabrina Fiorini

Show notes

In this insightful episode of the Partner Marketing Podcast, we are joined by Sabrina Fiorini, Global Associates Director at HelloFresh, to take a deep dive into the transformative role of partner marketing in scaling major international brands like HelloFresh and Expedia.

**A Roadmap for Marketers ** Packed with actionable advice, the episode offers practical guidance for marketers navigating publisher collaborations, direct partnerships, and optimizing existing campaigns. Sabrina highlights the importance of affiliate networks, innovative organizational structures spanning 20 global markets, and a focus on recruitment, engagement, and optimization to maximize impact.

**Challenges and Evolving Opportunities ** The conversation also dives into the challenges of today’s partner marketing landscape. Traditional channels like search are declining, while opportunities in content marketing and direct partnerships are growing. Key issues such as transparency, compliance, and tracking are addressed, with strategies shared for building trust and maintaining quality.

Looking to the future, Sabrina predicts how advancements in tracking technologies, regulatory standards, and alternative revenue models will shape the industry. She emphasizes collaboration, mutual trust, and goal alignment as essential for long-term success.

**Why You Should Tune In ** Drawing on two decades of experience, the episode also reflects on the importance of building strong relationships, leaning into strengths, and creating value in every role. Marketers will find this conversation a rich source of insights for driving growth, fostering trust, and delivering measurable results through partnerships.

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This Podcast is produced by TLDR Studios.