#05 Atolls' Strategies for Scaling Globally in Partner Marketing | with Gerhard Trautmann

Show notes

In this episode of the Partner Marketing Podcast, host Matthias sits down with Gerhard Trautmann, co-founder and CEO of Atolls (formerly Global Savings Group). Together, they explore the remarkable journey of building one of the world’s largest publisher groups in just 12 years. Gerhard shares fascinating insights into the company's origins, starting from its roots in Berlin’s startup ecosystem and evolving into a global powerhouse spanning North and South America, Europe, and Asia.

The discussion covers pivotal moments, from the early days of Couponation to strategic acquisitions that diversified their business into cashback, deals, and loyalty programs. Gerhard explains how localized teams, market-specific strategies, and a focus on building trust with both brands and consumers played a vital role in scaling the company. He reflects on challenges, such as entering underdeveloped markets like Brazil and overcoming technical and operational hurdles, while also highlighting the transformative power of partnerships in achieving success.

Gerhard also provides actionable insights into the key performance indicators (KPIs) brands should focus on to optimize their partner marketing strategies. He emphasizes metrics such as incremental sales, customer lifetime value (CLV), conversion rates, and return on ad spend (ROAS) as essential for understanding the real impact of partner marketing campaigns and how large Publishers add value based on these and other essential KPIs. Additionally, Gerhard highlights the importance of tracking customer acquisition costs (CAC) and analyzing engagement metrics to ensure long-term value creation.

Listeners will gain valuable perspectives on the incremental value of partner marketing, its evolution over the past decade, and the increasing role of data, technology, and AI in reshaping the industry. Gerhard shares thoughts on current trends like retail media, social commerce, and the impact of consolidation within the partner marketing ecosystem.

Tune in for an inspiring conversation packed with actionable insights and strategic takeaways for anyone interested in partner marketing, entrepreneurship, or the future of digital commerce.

Available on all major podcast platforms!

Find our more about us at www.tradedoubler.com

This Podcast is produced by TLDR Studios.