#06 Inside MyBestBrands: Growth, Strategy & Partnerships | with Jörg Domesle

Show notes

In this episode of the Partner Marketing Podcast, we sit down with Jörg Domesle, co-founder of MyBestBrands, to explore his entrepreneurial journey and the role of partner marketing in scaling a successful marketplace. Jörg shares insights from his early days founding Poster.de, his transition into e-commerce, and the key lessons he learned while building a business that connects consumers with top brands. He reflects on the evolution of MyBestBrands, from aggregating premium sales across industries to strategically focusing on luxury fashion, which helped refine the platform’s positioning and strengthen long-term brand partnerships.

Jörg discusses the opportunities and challenges of working with affiliate networks, explaining why MyBestBrands moved from a CPO to a CPC model, a shift that ultimately transformed their business strategy. He dives into how partner marketing has evolved over the years, emphasizing the need for trust, transparency, and collaboration between brands and publishers. With a strong focus on high-quality traffic, consumer retention, and premium positioning, Jörg shares key insights into building scalable partnerships and leveraging data-driven decision-making to drive sustainable growth in the competitive e-commerce space.

Looking ahead, Jörg explores emerging trends in digital marketing, including the growing influence of AI, influencer marketing, and SEO innovations. He offers his perspective on the future of brand collaborations and the evolving role of publishers in shaping consumer behavior. Whether you're in e-commerce, digital marketing, or partner marketing, this episode is packed with strategic insights from an industry leader.

This Podcast is produced by TLDR Studios.