The Partner Marketing Podcast

The Partner Marketing Podcast is a new platform hosted by the Tradedoubler CEO, Matthias Stadelmeyer. It brings together thought leaders and professionals from across the globe. In each episode, Matthias sits down with guests to discuss the evolving world of partner marketing, featuring personal stories, industry experiences, and success stories from brands, publishers, agencies, and digital marketers. The conversations offer real insights into how partner marketing impacts businesses, both locally and globally.

Tradedoubler was established in 1999 in Stockholm by Felix Hagnö and Martin Lorentzon, the co-founder of Spotify, and swiftly ascended to become Europe's no. 1 Affiliate Marketing network, listed on the Stockholm Stock Exchange since 2005. Presently, we extend our proprietary Partner Marketing and Tech Solutions across +90 countries, backed by a dedicated team exceeding 350 Tradedoublers. While operating on a global scale, our ethos remains deeply rooted in local authenticity and a commitment to people-centric values. More information can be found on www.tradedoubler.com

This Podcast is produced by TLDR Studios.

The Partner Marketing Podcast

Latest episodes

#11 What’s changed in Partner Marketing? | with Marcel Chaudron

#11 What’s changed in Partner Marketing? | with Marcel Chaudron

49m 3s

In this episode of The Partner Marketing Podcast, Matthias is joined by seasoned partner marketing consultant Marcel Chaudron for a deep dive into how the industry has evolved over the past two decades. They explore how technology, professionalism, and collaboration have reshaped the industry, and why relationships remain at the heart of successful programs.

#10 How Bonprix drives Partner Marketing Growth I with Anika Kreißl

#10 How Bonprix drives Partner Marketing Growth I with Anika Kreißl

45m 48s

In this episode of The Partner Marketing Podcast, Matthias welcomes Anika Kreißl, Teamlead Display, Retargeting & Affiliate Marketing at Bonprix. Together, they explore the dynamic world of partner marketing, discussing how Bonprix leverages partnerships to drive growth and customer engagement. Anika shares insights into Bonprix’s evolving strategies and the role of partner marketing in shaping their success.

#09 Navigating the New CPA Marketing Era | with Stephen Kerin

#09 Navigating the New CPA Marketing Era | with Stephen Kerin

43m 46s

In this episode of The Partner Marketing Podcast, Matthias welcomes Stephen Kerin, founder and director of Scale Digital. With decades of experience in performance marketing, Stephen shares his journey from early search marketing in the 90s to his deep expertise in partner marketing today. He reflects on the evolution of the industry and how brands are increasingly recognizing the value of performance-based partnerships beyond traditional affiliate models.

#08 How AI is Revolutionizing Client Services | with Glen Calvert

#08 How AI is Revolutionizing Client Services | with Glen Calvert

54m 36s

In this episode of The Partner Marketing Podcast, we are joined by Glen Calvert, founder and CEO of Kaizan AI, to explore the transformative role of AI in client services. Glenn shares his journey from digital marketing and partner marketing to launching Kaizan, an AI-driven platform designed to enhance client engagement, increase productivity, and unlock new revenue opportunities for service-centric organizations.