The Partner Marketing Podcast

When Dunkin’ Benelux went bankrupt, it could have been the end of the story. Instead, it became one of the most remarkable brand revivals in recent years.

In this episode of The Partner Marketing Podcast, Matthias talks to Youssef Besali, Chief Marketing Officer of Dunkin’ Benelux, about how his team turned a collapsed company into a thriving, customer-loved brand.

What separates agencies that thrive from those that fade away?
The world of media agencies is transforming faster than ever. Data, automation, and AI are rewriting the rules – and only those who evolve will win the transformation game.

Dear listener: This episode is available in German only – but don’t worry, you’ll find a detailed English summary on our blog: https://www.tradedoubler.com/blog

Wie baut man in einer hochtechnologischen Branche Vertrauen auf – und bleibt dabei authentisch?
In dieser Folge spricht Matthias mit Stefan Weilandt, Head of Marketing & Communications bei Qcells, über ehrliche Markenführung in einer der spannendsten Zukunftsbranchen: der Solarenergie.

How do you grow a business from a three-person Airbnb team to millions of shoppers and billions in transactions? In this episode, Matthias welcomes Angus “Gus” Muffet, General Manager of ShopBack Australia & New Zealand, who has been at the heart of ShopBack’s incredible rise over the past years. From his early days in hospitality to leading roles at Groupon and now shaping affiliate innovation, Gus shares the pivotal moments and growth strategies that turned ShopBack into a market leader.